Have you ever been asked a question of ‘Who is the famous eligible group of Bonus Points Redemption Scheme’? The name who comes to your mind is that of an industry veteran of ‘Asia Miles’?
In fact, Japan is a big fan of the ‘Bonus Point Redemption scheme’. They have a nick name of ‘poinntosa-bisutaikoku′ (ポイントサービス大国), Japan has created a lot of internal tailor-made schemes and it is in a successful practice. Since this is their unique way of living, I don’t hesitate to introduce you to how their bonus points redemption scheme became an integral part of their life!
Let’s dive in.
Why are Japanese crazy about the modified bonus points redemption schemes? How does the scheme affect people in Japan and how to enhance their desires on the online market?
There are statistics showing that when compared with other countries, Japan was far more on using the online market service, that means Japanese people had already gotten used to the bonus points redemption scheme a long time ago and also, they knew how to improve it and were developing a good scheme for themselves.
How did the idea of bonus points scheme quickly spread over Japan?
There is an electronic company who was the first one brought out that idea and got it implemented, that company called Yodabashi Camera. They named the first came out bonus point redemption scheme as ‘Gold Point’. The scheme was very welcomed by Electronic Commerce Market (EC 市場), thereafter, the concept of the scheme was widely spread out and applied throughout Japan.
Besides, there is an interesting statistic the following has shown that the percentage of number of types of bonus points redemption scheme that Japanese people were using:
There were about 72.2% of Japanese people using at least 2 to 5 different types of bonus points redemption schemes! What an impressive result!
This article was first published on 3.25.2021
Continue your reading : BONUS POINT SERIES 2 -Japan has created a Bonus Point Redemption Scheme that is different from the common world’s one? What is it? Does this unique scheme able to stimulate Japan internal consumption?
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