There is a statistic about ‘The most-people-using’ bonus point redemption scheme between 2019 and 2022 and T-point, Rakuten Market and Ponta are on top 3, it is because they have a long business history in the market.
Another satisfaction statistic showed the ranking of the ‘easiest-to-use’ bonus point redemption scheme. Rakuten Market, T-point and d-point are the top 3 among others.
Graphics source: Net Asia (Japan)
Another insightful statistic showed that there are top 10 listed potential types of aspects that consumers would like to use the services in the future are: on transportation fees, prefer to have campaigns with chances of obtaining more bonus points, on rental payments and investments so forth. As I know, a few big groups already have related investment products studied and produced and now are promoting to the potential investors that they can do stocks investment by just investing 500 yen up.
This article was first published on 3.10.2021
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